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Underwood Jewelers Corporation company was founded as a diamond and watch store in 1928 by namesake Herbert F. Underwood. Bromberg and Co. purchased Underwood in 1974, and although Bromberg family members remain involved in Underwood, the two companies operate seperately. Because there can't be enough bling in Florida, there's regional player Underwood Jewelers. The high-end jewelry chain operates three stores in the Jacksonville area of Florida which offer the usual mix of jewelry, watches, and collectables, as well as silver serving platters and china dinnerware. Additionally, Underwood offers a bridal registry, and sells collections of diamond, gold, and silver earrings, and baby gifts online.

Union Diamond Corporation continues to add twinkle to its sparkling reputation. Union Diamond Corporation sells wholesale and retail loose diamonds, pre-made and custom-made jewelry, and watches through its Web site and through a flagship showroom in Atlanta, Georgia. All products are distributed from one location. Prices range from $300 to $500,000, with some items topping $1 million. Customer service includes education by live diamond experts offering telephone consultations-- including advice from diamond industry veterans president and CEO Scott Anderson and COO Tony Rixom. The same pair owns Union Diamond Corporation company.

Zale Corporation operates as a specialty retailer of fine jewelry. The company operates through three segments: Fine Jewelry, Kiosk Jewelry, and All Other. The Fine Jewelry segment operates under five brands. Its Zales Jewelers brand provides diamond jewelry primarily in the bridal and fashion segments through 693 stores in 50 states and Puerto Rico; Gordon's Jewelers brand provides jewelry in 202 stores in 31 states of the United States and Puerto Rico; the Peoples Jewellers and Mappins Jewellers brands offer gold jewelry, gemstone jewelry, and watches through 212 stores in Canada; and Zales Outlet brand offers branded watches, gemstones, gold merchandise, and diamond fashion and solitaire products through 140 stores in 36 states and Puerto Rico. The Fine Jewelry segment also sells its products through e-commerce sites, such as zales.com and gordonsjewelers.com. The Kiosk Jewelry segment provides gold and silver products, such as bracelets, earrings, charms, rings, 14 karat and 10 karat gold chains, and silver and diamond jewelry primarily under Piercing Pagoda, Plumb Gold, and Silver and Gold Connection brand names, through 684 mall-based kiosks. The All Other segment provides insurance and reinsurance facilities for various types of insurance coverage, such as merchandise replacement coverage, credit insurance coverage, and discontinued lines of insurance. Zale Corporation was founded in 1989 and is headquartered in Irving, Texas.

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