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Goldsmiths doesn't necessarily turn raw materials into gleaming baubles, but it does deal with the goldsmith's end result: jewelry. The firm, which was founded in 1778 and is the UK's #2 jewelry chain (behind Signet Jewelers' H Samuel) operates about 160 stores. Keeping up with the times, Goldsmiths also sells jewelry online. The chain was the country's first authorized Rolex merchant, and remains a top dealer of Rolex, Omega, Tag Heuer, and other watch brands. Goldsmiths is 70% owned owned by Aurum Holdings, which also owns the Mappin & Webb chain of jewelry shops. Goldsmiths' previous owner, Iceland's Baugur Group, acquired Goldsmiths in 2004 and later bought Mappin & Webb to form Aurum Holdings.

Hannoush Jewelers is a company whose philosophy has always been one of family ownership and personal attention to detail. Under the careful guidance of the Hannoush Family, the first Hannoush Jewelers retail store opened its doors in Massachusetts in 1980. Today the Hannoush Jewelers network includes: More than 70 company owned and franchised locations throughout the United States. Over 600 professionally trained employees with skills ranging from fine jewelry design, casting and settings to expert purchase advise and retail management. A commitment to conduct business with integrity and respect for the customer. The Hannoush Philosophy Trust. The fine reputation that Hannoush Jewelers has built over the years for low cost and high quality begins at the source. Our own master craftspeople design and cast our settings, and create almost all of the diamond and gemstone jewelry that is offered in our stores, The design and manufacturing of our jewelry takes place at Hannoush Jewelers facilities in New England and Canada.

Founded in 1956 by Harry Ritchie, today the regional jewelry chain is run by the third generation of the Ritchie family, including CEO Donald Ritchie. Despite the sound of its name, you don't have to be Mr. or Ms. "Money Bags" to shop at Harry Ritchie's. Harry Ritchie Jewelers offers discounted diamond and gemstone jewelry and specializes in men's and women's wedding sets at about 30 stores in shopping malls throughout the northwestern US (Washington, Oregon, Idaho, and northern California). Harry Ritchie also features its jewelry collections in a monthly catalog distributed to its customers and sells its rings and things online.

The House of Harry Winston was established in 1932 by Harry Winston, the son of a New York jeweler. Harry Winston accounts for about 54% of its parent company's overall sales. Diamonds are Harry Winston's best friend. The retail arm of the Canadian mining company Harry Winston Diamond Corp. (formerly Aber Diamond Corp.), Harry Winston buys, designs, and sells premium diamonds and gems. With about 20 salons in locales, including Beijing, London, New York, Osaka, and Paris, the company's clientele includes sultans, starlets, and other affluent types who can afford the average $100,000 price tag for a Winston bauble. Harry Winston Inc. also sells its timepieces through more than 150 locations worldwide and online.

Helzberg Diamonds is into hard rocks. Helzberg Diamonds sells a wide selection of diamonds and precious gems -- mostly set into rings, but also set into other jewelry; Helzberg Diamond Shops also sells men's and women's watches. One of the largest national jewelry chains, Helzberg Diamonds operates about 235 stores nationwide. The mall-based chain also sells jewelry online. Helzberg Diamonds was founded in 1915 by Morris Helzberg and remained in his family until 1995, when it was acquired by investment guru Warren Buffett's Berkshire Hathaway (owner of jewelry chains Ben Bridge Jeweler and Borsheim's). Helzberg Diamonds offers a 60-day return or exchange option and free jewelry repairs for 12 months after purchase.

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