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Demand Media knows that Web branding is in demand. Attracting more than 85 million visitors each month, the company operates through a variety of Web-related enterprises that exist to help drive Web traffic to its clients' sites. Subsidiaries include domain-name wholesaler eNom and Pluck, a blog syndicator and provider of social media tools used for integrating websites. Other Demand Media websites include niche Web content provider eHow, humor site Cracked.com, and Trails.com, a site catering to outdoor enthusiasts. It also produces online video and written articles through its Demand Studios business, which employs freelancers to provide content for its websites. Demand Media filed for an IPO in mid-2010.

DIYonline.com, Inc. provides user generated content in addition to it's how-to guides, helpful articles, and design tools. Its Designer Series Software provides a personalized Specification Kit that includes an installation guide, a suggested materials list, fulfillment services, contractor locators and referrals, and financing sources. From front door to back porch Do-It-Yourself-ers can find a little help at DIYOnline.com. The company's Web site offers home improvement project ideas, design tools, and other information and services that aid in home improvement.

EDGAR Online, Inc. creates and distributes financial data and public filings for equities, mutual funds, and other publicly traded assets primarily in the United States. The company offers data that assists in the analysis of the financial, business, and ownership conditions of a company or investment vehicle. It provides its information products in the form of online end-user subscriptions, as well as through data licenses and data feeds. The company’s subscription services include I-Metrix and I-Metrix Professional, which offer a Web only service and allows users to do in-depth analysis via the Web and a Microsoft Excel add-in; EDGAR Pro that offers financial data, stock ownership, public offering data sets, and advanced search tools; and EDGAR Access, EDGAR Online company’s retail product that is available via single-seat and credit card purchase. Its data products comprise standardized and as-reported financial data, annual and quarterly financial statements, insider trades, institutional holdings, initial and secondary public offerings, Form 8-K disclosures, electronic prospectuses, and other investment instrument disclosure information. The company also engages in advertising and e-commerce activities. It sells its subscriptions and data feeds directly to end-users or embedded in other Web sites, and through various data redistributors. EDGAR Online company’s consumers include financial, corporate, and advisory professionals working in financial institutions, such as investment funds, asset management firms, insurance companies and banks, stock exchanges, and government agencies, as well as in accounting firms, law firms, corporations, and individual investors. It has strategic alliances with Microsoft, R.R. Donnelley & Sons, CNW group, ThomsonReuters, and Lexis Nexis. EDGAR Online was formerly known as Cybernet Data Systems, Inc. and changed its name to EDGAR Online, Inc. in January 1999. EDGAR Online was founded in 1995 and is based in Norwalk, Connecticut.

eDiets.com, Inc. engages in developing and marketing Internet-based diet and fitness programs to consumers and businesses primarily in North America. It offers various digital subscription-based diet plans according to an individual’s weight goals, food and cooking preferences, and related shopping lists and recipes; and subscription-based weight loss oriented meal delivery services, as well as interactive online information, communities, education, and telephone and online support services. The company also provides message boards on various topics of interest to subscribers, such as online meetings presented by licensed mental health counselors, registered dietitians, and certified fitness trainers. In addition, it offers private label online nutrition, fitness, and wellness programs to health insurance, pharmaceutical, and food industries; and operates a Web site, eDiets.com, which provides content in the areas of diet and nutrition, fitness, mind and body, health, and food and recipes, as well as plans, designs, and develops private-label nutrition Web sites. eDiets.com, Inc. was founded in 1992 and is based in Fort Lauderdale, Florida.

Educational Directories Unlimited (EDU) provides a wide range of information on colleges and universities available through an online service, helping prospective students make educated decisions about where to continue their education. Educational Directories Unlimited owns and operates sites such as StudyAbroad.com, GradSchools.com, and CollegeAbroad.com. EDU can trace its roots to 1982, when president and founder Mark Shay began to offer campus marketing services while an engineering student at Syracuse.

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