12snap is an international marketing firm that develops mobile marketing applications for cell phones and PDAs, among others. The company's application platform includes mobile phone Internet browsers, a phone camera with a predefined character overlay, viral advertising and instant messaging capabilities, and multiplayer 'advergaming' games. 12snap clients have included such notable companies as Disney, McDonald's, Vodafone, Unilever, and adidas. Established in 1999, 12snap AG was owned by media software supplier NeoMedia Technologies until 2007, when it was sold to 12snap's management.
Speaker Management Board; Managing Director, 12snap Germany