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The firm was founded in 1976 by Tere Zubizarreta. It maintains offices in regions with significant Latino populations, including California, Florida, Michigan, and Texas. Zubi Advertising Services has the cultural know-how to help clients target Hispanic consumers in the US. The privately held and minority-owned advertising agency develops broadcast, print, radio, and Web campaigns. It also offers account planning, creative development, interactive marketing, media planning and buying, production, and Web site design. Zubi has created spots for Ford's Fusion and Focus car models and launched a national print and Spanish-language TV initiative for AMR's American Airlines.

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