GlobalHue

GlobalHue has been the leader in cultural-based marketing for over 20 years. We help clients navigate cultural shifts and reach new audiences to enhance their market positions and bottom lines. Our growth has been marked by constant innovation – a reflection of the ever-evolving consumer landscape. As new market segments emerged at the beginning of the millennium, we began a transformation from a singular-focus, African-American agency to an industry leader in the Latino, African-American and Asian segments. In the process, we have fine-tuned a proprietary, culture-based research methodology, attracted a world-class group of thinkers and creators, and delivered stellar results to our clients. With culture at our core, we continue to evolve. As consumer segments fragment, we are finding new ways to help our clients identify and reach specific audiences. As a New America emerges, we are at the forefront of developing culture-based communications solutions for the total market. See our practice areas for more.