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Just making good ads doesn't seem to be enough for this firm. Goodby, Silverstein & Partners is one of the premier names in advertising with a long heritage of cutting edge and effective creative work. Perhaps best known for the "Got Milk" campaign (produced for the California Milk Processors), the agency has also worked for blue chip brands such as Haagen-Dazs, Hewlett-Packard, and Saturn. In addition to traditional ad work, Goodby, Silverstein offers interactive and brand promotion services. Co-chairmen Rich Silverstein and Jeff Goodby started the company in 1983; it operates today as a subsidiary of advertising services conglomerate Omnicom Group.

Owning two offices in Houston and Dallas, Grant Harrison Advertising was founded in 1997 by CEO Mina Mann utilizing her marketing acumen in naming an agency that boasted zero ties to a person named Grant or Harrison. Grant Harrison Advertising provides full-service advertising capabilities including Web design, print and outdoor campaigns, recruitment advertising, and direct marketing services.

Grey Healthcare Group is a leading advertising and marketing business focused on serving the pharmaceutical and health care industries. Through more than 40 offices spanning 20 countries around the globe, it operates through several subsidiary agencies, including GHG Advertising, Nova Grey, Newton Grey, Phase Five Communications (medical education and meeting management), Avenue Grey (direct-to-patient marketing), Insight Medical Communications, and OnCall (contract sales). Grey Healthcare is a unit of Grey Group, which itself is a division of UK-based communications services giant WPP Group.

Ground Zero Advertising is a Los Angeles advertising agency serving clients nationwide. The agency's expertise include such disciplines as media planning and buying, market research, creative development and production for TV, print, and radio, merchandising, identity, and package design. Clients have included ESPN, The History Channel, and ditech. Chairman Jim Smith co-founded Ground Zero Advertising with Creative Partner Court Crandall, whose other creative business ventures include writing the screenplay for DreamWorks' Old School as well as Hugville, a children's book published by Random House.

Grupo Exito has the intelligence needed to successfully reach this multi-faceted market for your brand. As every marketer knows, developing an integrated marketing plan requires strategic planning, as well as clear understanding of the communication vehicles and elements in the marketing mix. Where basic advertising principles are similar between the Hispanic Market and the General Market, the cultural approach, is the difference. One must take into consideration the target consumers’ country of origin, language usage/ preference, age, socioeconomic status and acculturation level in order to develop a seamless and targeted strategy.

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