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Work hard, play hard. Sure. These days it's more like work hard, go home and eat potato salad. We've always found that there's something about modern living that makes it hard to be healthy. That's why we gave up our jobs over nine years ago and started making innocent smoothies. The idea was to make it easy for people to do themselves some good. And to make it taste nice too. We wanted people to think of innocent drinks as their one healthy habit; like going to the gym, but without the communal shower afterwards. We call them innocent because our drinks are always completely pure, fresh and unadulterated. Anything you ever find in an innocent bottle will always be 100% natural and delicious -and if it isn't, get on the banana phone and make us beg for forgiveness. In fact, being accountable to our customers is something that is in our blood. In the summer of 1998 when we had developed our first smoothie recipes but were still nervous about giving up our proper jobs, we bought £500 worth of fruit, turned it into smoothies and sold them from a stall at a little music festival in London. We put up a big sign saying 'Do you think we should give up our jobs to make these smoothies?' and put out a bin saying 'YES' and a bin saying 'NO' and asked people to put the empty bottle in the right bin. At the end of the weekend the 'YES' bin was full so we went in the next day and resigned.

Intelligentsia Coffee’s mission is to provide our customers, staff, and community with an unparalleled and complete coffee and tea experience in an environment steeped in understanding, knowledge, skill, service and mutual respect. Intelligentsia exists to provide both a fulfilling work environment for our employees and the highest quality products for our customers. Both goals are equally necessary to the success of our business.

Today the health benefits of green tea, a tea cherished by Japanese for generations, are drawing attention. Nature has provided us with the good taste and healthy properties of green tea. We at ITO EN have consistently proposed a healthy and rich lifestyle through natural beverages. We would like to deliver better tasting and health-conscious products by always considering "what customers are still now dissatisfied with." The product development concepts that guide us in realizing this desire are natural, healthy, safe, well-designed and delicious. ITO EN provides safe beverages that contribute to the maintenance of health without altering the taste of the nature-grown ingredients and in a form appropriate for that era. This intent is included in all ITO EN products.

In February 2002, Todd Woloson and Greg Stroh, two friends who love good food and drink, were having lunch in Boulder, Colorado. They spoke of life and work, and what it would be like to start a company that not only made a great product, but also gave back to the greater good. They thought about the sophisticated European sodas they’d recently tried, and recognized an opportunity to create an all-natural version. Their beverage would have to be made from pure simple ingredients, and they‘d have to be proud to produce it, share it, and drink it. The goodness of this brand had to go beyond what was inside the bottle. In 1998, Todd and his wife, Eliza, had founded a non-profit, Global Education Fund, on the belief that educating kids secures a better future for the world. IZZE and GEF – a perfect blend of pure, simple, and good.

We at Johanna Foods value our long-standing and strong relationships with our employees, customers, vendors and neighbors. We believe that strong and abiding partnerships help us continue to supply the highest quality products at the best value on a consistent basis. In that spirit, we are proud to support many local and national organizations, both corporately and on an individual employee basis. Chief among the many community outreach programs that Johanna Foods sponsors is the National Immunotherapy Cancer Research Foundation (NICRF). The NICRF remains distinguished from other cancer foundations in that 100% of net revenues go directly into cancer research -no money is allocated to undirected studies nor to overhead. Johanna Foods contributes annually to the NICRF, and also underwrites the major fundraiser for the NICRF, the Johanna Foods, Inc. Golf Classic. Johanna Foods is also the major sponsor of the Flemington, NJ Turkey Trot, a 5K run/2 mile fitness walk held on Thanksgiving Day. All proceeds from the Turkey Trot, which celebrated its thirteenth anniversary in 2005, go to the Center for Educational Advancement, a not-for-profit organization dedicated to assisting and guiding people with disabilities into employment.

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