Pacific International, also known as PIRMI, produces white rice using abrasion and friction, which reduces the weight of the rice by 10%. Pacific International Rice Mills company was founded in 1960 by Curt Rocca and purchased by Anheuser-Busch in 1986 and is now part of the Busch Agricultural Resources division. Pacific International and another Anheuser-Busch-owned rice mill, located in Arkansas, provide more than 60% of the Bud maker's milled rice requirements. It also makes rice for retail sale under the Calrose, Fuji Mai, Homai, Maruyu, Nikko, Pacific International, and Pacific Pride brand names.