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Greenfield Consulting Group wants to be seeing green when it comes to qualitative marketing research. Greenfield Consulting Group specializes in conducting online qualitative interviews for its clients using focus groups and Web-based surveys to gather data. Greenfield Consulting Group performs brand awareness and product research for a host of corporate clients including General Motors, Colgate-Palmolive, and MTV Networks. Greenfield Consulting also offers its services to marketing and market research firms. Services include brand equity assessment, demographic segment analysis, strategy development, and Web site analysis. Founded by CEO Andy Greenfield in 1983, Greenfield Consulting Group was acquired by fellow market researcher Millward Brown in 2002.

Greenfield Online harvests marketing data. Greenfield Online, Inc. provides survey research services, gathering demographic data over the Web from its panel of more than 1 million people. Greenfield Online, Inc. performs surveys to track brand awareness and test advertising campaigns for its clients, as well as to measure consumer interest in new products and services. Greenfield Online, Inc. Ciao subsidiary provides comparison shopping services for consumer products, primarily to the European market. Greenfield Online, Inc. was acquired by Microsoft for $486 million in October 2008. The next year, ToLuna, a global online research panel and survey technology provider, snatched up Greenfield Online for the significantly smaller sum of $40 million.

Guideline has found its niche in the consulting business. The company (formerly Find/SVP) provides rapid-turnaround consulting and research services to 1,700 small and midsized clients. Guideline, Inc. consultants and researchers typically handle day-to-day research requests in three hours or less. Guideline offers strategic consulting and research services that cover more in-depth issues such as industry studies and market surveys. Guideline, Inc. Guideline Group subsidiary offers traditional market research and consumer survey services, and its Product Development Intelligence unit provides technology market research. Guideline is a subsidiary of information services giant infoGROUP (formerly infoUSA).

Health Industry Insights (formerly Life Sciences Insights) provides information technology research and advisory services targeted to customers in the health care and life sciences industry. Health Industry Insights offers business intelligence and custom research services, as well as assessment and strategic consulting services. In addition, Health Industry Insights produces conferences and other events for industry players. Health Industry Insights was started in 2004 as part of IDC, the market research and advisory arm of technology publisher International Data Group.

Hispanic Research provides custom market research and ancillary services for companies looking to target the Hispanic market in the US. Hispanic Research Inc. conducts quantitative and qualitative research using focus groups, mall intercepts, telephone interviews, mail questionnaires, and various other methodologies. Hispanic Research Inc. research and consulting services can help clients in such areas as product testing, market positioning, advertising development and evaluation, and new business development. President Ricardo Lopez launched the company in 1999.

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