|?What If! Ltd|
|?What If! punctuates its services with the pursuit of innovation and creativity. Founded in 1992 by Dave Allan and Matt Kingdon, the firm works for a fee or as a joint venture partner to help its clients develop products and services, provide skills training, and enhance brand marketing, as well as organize study tours and events. The company's Ventures unit invests in consumer business start-ups. ?What If!, whose blue-chip clients have ranged from Allied Domecq to Southwest Airlines to Unilever, operates from offices in Australia, China, the UK, and the US.|
|Office Address||The Glassworks, 3-4 Ashland Place, |
London, W1U4AH UK
|Executives||Salil (Sal) Pajwani, Managing Director|
|David Cardno, Financial Director|
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