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People who purchased meals at fast-food restaurants generally underestimated the calorie contents of their meals. Notably,JFC diners underestimated calorie content by more than diners at other chains; the authors attribute this finding to JFC's positioning as a "healthier" fast-food option.

The company was founded by brothers Jagat Ram & Tota Ram & later came to be owned exclusively by Shri Jagat Ram Sharma. They had come to Delhi post-partition & started out by doing odd jobs at a spices & dry fruits shop in Chandni Chowk. After gaining some experience in the field of spice-trading, they started their own general store in Kanhaiya Nagar which stocked spices, pulses, wheat, pickles, soaps & hair oils. It soon earned a reputation for being the only store to have everything under one roof. So much so that the market where the store was located, came to be known as the “Tota Ram Bazaar”. But the journey to creating the brand hasn’t been an easy one. First the funds were a challenge in the post-partition era. Then came the uphill task of finding a suitable location for the store. Fortunately a noble soul offered his space for the store since there were no other grocery shops in the area. Business took off with an investment of Rs.5, a princely sum in those days, saved from Shri Jagat Ram’s salary. It wasn’t easy to earn, invest, save & build a hold in the market but Jagat Ram’s perseverance conquered all hurdles. Not only he managed to bring his business plan into existence but also ensured its success & it reached a level where people would wait in turns to buy the goods.

Kashmiri Kesar, one of the noble spice as it is called might be one of costliest. With a distinguished aroma and fragrance it not only adds flavor to thousands of recipes all over the world but also has got a religious value to carry with it. Often compared with gold because of its market price & value, Saffron may appear so for its consumers but it do not gives the same benefit to its cultivators. Like the supply chain of every other agricultural product, it also gives little proportional share in the upstream. In simple words the Kashmiri Saffron farmers who are supposed to get the most benefit from the high price of it get unfortunately the least (as mentioned, like every other agricultural product). Now concerning the consumer side of the Saffron, it has lost its charm a bit due to the adulteration issues going on for last few years, hence challenging the faith of consumers on it.

Khadyot Naturals procures and processes high-oil-content spices and oil seeds, Ready-to-eat snacks, homemade achaar, spices and oil seeds, sports nutrition, organic masala, family nutrition, breakfast cereals, vitamins and supplements, and more SnacksMasala, Atta for consumers all over the world.

We believe in Purity. We believe in Quality. We believe in customer satisfaction and that customer satisfaction is our achievement. Hence, since the birth of the brand “Kusum Masala,” in 1972, we have acquired 'AGMARK' certification, the standard for quality control of grading and processing of spices. We strive for continuous improvement in quality assurance system, improve productivity and enhance the skills of all its personnel. We make our products using the state of the art processing & fully automatic packing plant, highly innovative 3 Stage manufacturing systems which ensures the retention of flavour.We manufacture spices under the brand name “Kusum Masala” as mentioned above. We export our spices to more than 12 countries worldwide including United States, United Kingdom, Oman, UAE, etc. Kusum Masala has won the trust of millions of house wives, resulting in acceptance of the brand for it in their hearts and kitchens.

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