Passionate about simplifying selling and buying worldwide, Mr. Murugesan Dhanapal, CEO Floret Media, a fast growing online marketing consulting agency and his core team have developed a business to business portal www.pepagora.com, user friendly and information driven one stop solution for the SME’s.SME's are the core of a growing economy. Undoubtedly one factor that promises the desired growth of a SME's is its web presence. In India with an emergent SME graph, how ever there is a lot to be desired, if the country wants to catch up with countries some of which have up to 60% contribution to GDP by SMEs. In a country where 5 percent of all businesses even maintain a web presence, India lags woefully behind most developed and developing countries in this matter. With 95 percent of businesses yet to even establish a website India is poised for big gains as more small enterprises come online.
The significance of Internet and web presence cannot be overemphasized in today's tech savvy world. FICCI, in partnership with Google recently released new research that showed the web makes a big impact on small to medium enterprises (SMEs). The report, showed that SMEs, who use the web, fare much better than those that do not. On an average, web-enabled SMEs boasted revenues 51 percent higher, 49 percent more profit, and customer bases 7 percent broader than their offline-only counterparts.
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