Craftlife are passionate about art, and aim to imbibe appreciation of the vivid, endlessly diverse Indian craft, in everyone's lives. Our humble beginnings started in the vibrant, pink city of Jaipur. Over the last 8 years of being in the business of fashion jewellery manufacturing, we have been at the receiving end of sublime love and appreciation, that knows no bounds. About the founder : Born to a family of ardent artisans, Ira Purohit grew up learning about the intricacies and subtleties of Indian miniature art from her father, one of the most renowned painting artists and art curators of his times. She quit her successful 5-year stint as an investment banker and ventured into what she always knew was her métier -- Jewellery.