The BrainstrustDF is the coming together of the best of two worlds – Digital Fibre UK and The Brainstrust India.Digital Fibre was founded by Torstein Sørlid, aka Chief Architect, more than a decade ago. DF started life providing quick turnaround automated solutions for brands running consumer promotions in the UK and Europe. Adam Sidbury joined the board, more recently after a 30 years stint with one of UK’s largest Performance Improvement agencies. The company’s understanding of the international markets, especially with regards to consumer and employee domains is truly remarkable. In a short while the Wincentive platform created by them was so successful that globally clients were asking if it could be used to run other types of incentive programmes such as recognition and employee incentives. The platform was upgraded and moved to the Amazon Cloud, making DF among the first to acknowledge the potential of cloud technologies.