Idea and Vodafone may have to bid aggressively for 4G airwaves to compete with Reliance
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NEW DELHI: Reliance Jio Infocomm's move to offer free voice calls and cheap data will force telcos to review their strategy for the upcoming auctions, say experts.
While there will be a temptation to bid conservatively to preserve cash for the inevitable price war triggered by Jio's aggressive tariff plans, analysts say Idea Cellular and Vodafone India will have no choice but to bid aggressively for 4G data airwaves, if they are to compete with Jio, in the upcoming auctions scheduled to take place next month.
A government official expects bidding intensity for 4G airwaves to increase in the upcoming sale. Idea has 4G airwaves and services in 10 of the country's 22 circles while Vodafone has 4G airwaves in 9 and services in 8. Vodafone will launch 4G in West Bengal, its ninth circle, by the year-end. In comparison, both Airtel and Jio have a pan-India presence.
"India will rapidly switch to 4G and any operator incapable of competing in this segment is doomed to eventual failure," brokerage Bernstein Research Securities in a note released post Jio's launch plans announcement.
It added that Vodafone and Idea "will close a lot of these spectrum gaps in the auction scheduled to start at the beginning of October," a view backed by IDFC Securities who expects both to bid "aggressively".
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