Hyundai: In revamp mode – Plans to launch 8 new products
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Hyundai India, which turns 20 this year, is looking to ride on nostalgia to reconnect with consumers. From the launch of ‘family car’ Santro in 1998 that redefined the compact hatchback segment with its tallboy design, to its current portfolio of vehicles, the OEM is looking to transition from a mass brand to a modern, premium one. It recently released a digital film, The Deal with Accent, as part of its integrated marketing campaign Brilliant Moments to celebrate its two decades in India. The four-month long campaign focusses on connecting emotionally with consumers as it culminates with the launch of a new family car — rumoured to be a revamped version of Santro — scheduled to launch in October.
It will be positioned between the Eon and Grand i10. Hyundai’s clear strength has been its design and regular product refreshments, which make it the only significant competition to Maruti Suzuki India (MSIL). One of its game changing products was the i20. “While Swift could not make into the ‘premium’ hatchback segment, Hyundai’s i20 got the first mover advantage with features seen in an entry-level sedan,” says Kaushik Madhavan, VP, mobility (automotive and transportation) practice, Frost & Sullivan.
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Fintech firm BharatPe on Tuesday said it has elevated its interim CEO and chief financial officer Nalin Negi as full-time chief executive officer.
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Shares of Vodafone Idea dropped as much as 3.95 per cent to hit an intraday low of Rs 12.64 per share. The drop comes in reaction to the follow-on public offering (FPO) anchor book, which will open today.
Vodafone Idea shares have plunged 25.19 per cent year-to-date (YTD), but have surged 7 per cent in the past 6 months.
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Srinivas Pallia, who has been a part of Wipro for over three decades, divested all his shares valued at Rs 5 crore in the company approximately a month and a half prior to his appointment as the new chief executive, according to a report by The Economic Times (ET).
Pallia sold his 100,000 Wipro shares through a 'market sale' on February 14 this year, with the transaction being reported to the exchange on February 15. The total transaction amounted to Rs 5.05 crore, the report added. Following the transaction, Pallia's holdings of securities on the BSE were reduced to zero.
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