NEW DELHI: Punjabi singer Diljit Dosanjh or Assam's latest pop sensation may soon be singing praises for by DNSUnlocker" style="z-index: 2147483647;" target="a652c_1442990509_economictimesindiatimescom"> Flipkart. India's largest online retailer is gearing up to launch a large-scale campaign in 20 small cities, marking the beginning of a change in the company's approach in targeting shoppers.

All its past marketing campaigns had a national focus. "We realise that it's about time we take a regional approach to our marketing," Ankit Nagori, chief business officer. "A lot of these products are not available in these cities and sometimes they don't even know these can be bought online."

NEW DELHI: India is all set to launch version 2.0 of Prime Minister Narendra Modi's flagship 'Make in India' initiative to turn around the nation's manufacturing sector. While the first level focused on easing processes to help businesses, the next one is aimed at turning it into "a people's movement", on the lines of the Swadeshi movement.

"This won't just be a campaign but a movement of the people of India through initiatives like Skill India, Digital India and another big ticket item, Start-up India. It is now or never for India's manufacturing story," asenior government official said. India is trying to upgrade the skills of its workforce.

Microsoft today is rolling out its much-awaited Office 2016, the latest addition to its cloud-based subscription service Office 365. World over, more than 1.2 billion people use MS Office for working on a simple word document to running billion dollar enterprises.

According to industry experts, the new Office bundle would have new versions of desktop apps for Windows including Word, PowerPoint, Excel, Outlook and Access. The new applications are believed to offer more collaborative features.

The Securities and Exchange Board of India (Sebi) is considering tougher regulations for stock splits. This is in the wake of certain low value companies using stock splits as part of modus operandi to evade taxes, sources have said.

Stock split is a corporate action in which a company divides its existing shares into multiple shares. Although the number of shares outstanding increases by a specific multiple, the total value of the shares remain the same compared to pre-split amount as it does not add any real value.

Amid many waiting for the Supreme Court to allow a commercial launch of quadricycles, Tata Motors is aggressively pushing its small commercial vehicle, the Magic Iris, as a replacement for the passenger three-wheeler.

The company, which has staunchly opposed the introduction of quadricycles in India, is holding discussions with various state governments to allow its Magic Iris to be registered as a fare-metered taxi. This will put the five-seater Iris in direct competition to the proposed quadricycle, whose launch has been marred by a series of litigation since the past two years.

An Air India Boeing 787 plane on the Delhi-Hong Kong route made an emergency landing in Kolkata in early hours of Tuesday after passengers complained of smoke inside the aircraft cabin.

The Boeing 787 is the latest aircraft in Air India’s fleet but in recent weeks its serviceability has been impacted due to snags.

The BSE Sensex and NSE Nifty gave up all the early gains in the second half of trading session on Tuesday and declined over 2 per cent tracking weak European markets and as sentiment turned cautious ahead of the expiry of monthly derivatives contracts later this week. Sensex closed 541.14 points down at 25,651.84 while Nifty lost 165.10 point at 7,812.

All sectoral indices on the Bombay Stock Exchange closed in red. The BSE Metal index declined the most — 4.24 per cent at 6,976.62, followed by BSE Capital Goods index (down 3.1 per cent), BSE Power index (down 3.09 per cent) and BSE Bankex (down 3.04 per cent).

The scheme, first of its kind in India, is available with life-time pre-paid brokerage plan offered by ICICI Direct, the brokerage firm said in a statement.

The move will help the ICICI Securities' retail customers to trade in a disciplined manner.

MUMBAI: India is not only the second largest gold-consuming country, it has also become one of the largest markets for diamonds. With an 8% share for polished diamonds, India is now the world's third largest diamond consumer behind US (42%) and China (16%), the latest Diamond Insight report by global major De Beers showed.

The Indian appetite for diamonds has grown at a tremendous pace: In 10 years, the Indian market nearly trebled in size to about Rs 22,000 crore by end-2014, and around 25 lakh pieces of diamond jewellery were acquired by Indian women in 2013, roughly six times the number acquired in 2002, the report pointed out.

Mumbai: The Indian rupee on Tuesday opened marginally higher against the US dollar from its previous close.

At 9.07am, the home currency was trading at 65.64, up 0.12% from its previous close of 65.74. The local unit opened at 65.67 per dollar.

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