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Adventure 16, Inc. operates a chain of retail outdoor outfitters in Southern California. It has about half a dozen locations, plus a wholesale division that distributes accessories for backpacking, camping, climbing, and adventure travel. The company offers lifetime guarantees on all its private-label products. Its Web site offers resources, guides, and classes for outdoor journeys, a backpacker's checklist, an interactive map and reviews of recommended hikes, a gallery of adventure photos, and an outdoor blog written by staff. Adventure 16 was incorporated by Mic Mead in 1970.

Recreation is serious business for Affinity Group. The direct marketing firm sells goods and services through its membership and discount buyers clubs, such as Good Sam, Coast to Coast Resorts, Camp Club USA, and President's Club. It offers RV products (including air conditioners, sanitation systems, furnishings) not usually found in general merchandise stores at about 80 Camping World specialty shops across the US, as well as via catalog and online. Affinity also publishes magazines and travel guides, from which it derives subscription fees and ad sales revenue. Chairman Steve Adams is the majority owner of both Affinity and, through another entity, RV retailer FreedomRoads.

Altrec Inc. online retailer, which does business as Altrec.com, offers equipment, apparel, and accessories for camping, backpacking, hiking, running, winter sports, and other outdoor activities. Its website, which aims to inspire, offers live online shopping assistance and product suggestions to promote life in the wild. Altrec.com fulfills customer orders from warehouse supplies and through manufacturer-direct shipments. It is the retail arm of sister company Greatoutdoors.com, a provider of adventure articles and outdoor news.

Backcountry.com is an online retailer of outdoor and backcountry gear. The company sells products for activities such as skiing, backpacking, camping, snowboarding, rock climbing, kayaking, and mountaineering. Its offerings include more than 400 brands, such as Burton, K2, The North Face, Oakley, and Rossignol. Backcountry.com was founded in 1996 by CEO Jim Holland and president John Bresee. Backcountry.com is a subsidiary of Liberty Media, which owns more than 80% of the online retailer's equity.

Big 5 Sporting Goods has outgrown its name. The company, which started out with five army surplus shops in California in 1955, is a leading sporting goods retailer with about 385 stores in a dozen mostly Western states, including California, Washington, and Arizona. The company sells brand-name (adidas, Coleman, Easton) and private-label equipment, apparel, and footwear for indoor and outdoor activities such as camping, hunting, fishing, tennis, golf, and snowboarding. Big 5 has stuck with a neighborhood-store format (averaging approximately 11,000 square feet) instead of opening massive superstores. Big 5 Sporting Goods is run by its chairman and CEO Steven Miller, the son of company co-founder Robert Miller.

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