Johnson Outdoors Inc.

Johnson Outdoors, Inc., together with its subsidiaries, engages in the design, manufacture, and marketing of outdoor recreation products worldwide. Its Marine Electronics segment provides battery-powered fishing motors for trolling or primary propulsion; sonar and GPS equipment for fishfinding and navigation; downriggers for controlled-depth fishing; chartplotters for navigation; and marine autopilot systems for large boats. It offers its products through outdoor specialty retailers, retail store chains, marine distributors, international distributors, and original equipment manufacturers. The companys Outdoor Equipment segment provides tents, sleeping bags, and other recreational camping products; field compasses and digital instruments; and performance measurement instruments. It offers its products through independent sales representatives, primarily to sporting goods stores, catalog and mail order houses, and camping and backpacking specialty stores, as well as through Internet retailers and general rental stores. Johnson Outdoors Watercraft segment sells canoes and kayaks, paddles, and personal flotation devices through specialty stores, marine dealers, sporting goods stores, and catalog and mail order houses. The company's Diving segment manufactures and markets a line of underwater diving and snorkeling equipment, including regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories for technical and recreational divers. It markets its equipment in diving magazines, via Web sites, and through dive specialty stores. The company was founded in 1985 and is headquartered in Racine, Wisconsin.