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Nakajima USA designs and markets collectible, plush, and seasonal toys. An agreement with Sanrio puts the company in charge of Sanrio's US wholesale gift and licensed store businesses, as well as the running of corporate-owned Sanrio retail stores. Nakajima USA's additional licensing agreements include Warner Bros. Entertainment and Disney Other licensed entities include Sesame Street characters and Angry Little Girls. Founded as a subsidiary in 2000, Nakajima USA's products are sold through retailers in the US, South America, and Asia.

Namco Bandai Holdings Inc. toys, created by Bandai, include the Tamagotchi virtual pet and the Digimon, Gundam, and Power Ranger collections of characters and action figures. Related products include clothing, stationery, and accessories. Namco Bandai's home computer game titles, developed primarily by Namco, include Tekken and Ridge Racer. Namco Bandai also operates a chain of amusement facilities, develops animated and live-action content for film and mobile phones, and sells coin-operated game and amusement machines.

Nintendo's Game Boy, GameCube, and Wii systems do battle with Microsoft's Xbox and Sony's PlayStation for the hearts and dollars of devoted gamers. Indeed, Nintendo is the market-leading game maker, but its rivals aren't sitting still. Nintendo debuted its videogame player Nintendo DS (Nintendo Double Screen) in 2004, Game Boy Micro in late 2005, and DS Lite in 2006. Its Wii, pronounced "we," videogame system arrived in time for 2006 holiday sales and quickly became a top seller.

Nintendo of America Inc, Introduced in 1985, the NES was an instant hit. Over the course of the next two years, it almost single-handedly revitalized the video game industry. Selling over 60 million units, people brought games like Mario and Zelda into their homes for the first time on the NES.The screen was four-colors-of-gray but the device defined portable gaming and was enormous fun. Game Boy, which came out in 1989, was closely associated with the classic game Tetris when it debuted. Game Boy is the most successful video game system ever released. Since its introduction in 1989, Game Boy has sold well over 150 million systems worldwide. Originally bundled with the game, Tetris, this little handheld became an instant phenomenon.

North American Bear Company began as a creative business enterprise of a new mother, Barbara Isenberg, starting a family in New York City in the mid-1970’s. Her desire to find a teddy bear with the nostalgic charm of an antique toy and a contemporary sense of whimsy for her own small son prompted the start of a toy company creating unique, high quality plush bears that would appeal to both children and adults alike. In 1978, after perfecting a variety of sample bears, assembling a sales force and locating a small NY factory to produce bears, Barbara teamed up with her brother, Paul Levy, a Chicago-based lawyer and real estate developer, to form North American Bear Company, Inc. Barbara continues as the company’s Creative Director, running the New York Studio in the heart of Manhattan’s toy district where she and the closely-knit design and production team develop each season’s rich and varied collections. Paul Levy serves as CEO in the company’s corporate headquarters in Chicago, managing the administrative, financial and warehousing aspects of the business.

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