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Mattel, Inc., together with its subsidiaries, engages in the design, manufacture, and marketing of various toy products worldwide. Its products include fashion dolls and accessories, vehicles and playsets, and games and puzzles. The company offers its products under various brands, including Barbie, Polly Pocket, Little Mommy, Disney Classics, Pixel Chix, High School Musical, Hot Wheels, Matchbox, Speed Racer, Tyco R/C, CARS, Radica, Speed Racer, Batman, Kung Fu Panda, Fisher-Price, Little People, BabyGear, View-Master, Sesame Street, Dora the Explorer, Winnie the Pooh, Go-Diego-Go!, See Say, Power Wheels, Just Like You, and Bitty Baby. Its product portfolio includes Blokus and Whac-A-Mole games. Mattel, Inc. also offers various game properties under Apples to Apples, Snorta, and Blink names. In addition, the company publishes advice and activity books, as well as magazines, such as the American Girl. It sells its products to retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; wholesalers; and distribution centers. The company also markets its products directly, as well as through its Web site, and agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.

Was that Barbie and her new beau, Blain, who were spotted catching the sights around London? Chances are, it was. Just ask Mattel UK, which is the British marketing and distribution arm of global toy maker, Mattel. The company's brands include Barbie, of course, Hot Wheels and Matchbox cars, Cabbage Patch Kids, and Fisher-Price toys. Mattel also makes a variety of playthings based on licensed characters such as Harry Potter and Yu-Gi-Oh!. For years, Barbie was queen of the UK, however, her popularity has been waning. Seems British kids, like American children, are going for more sophisticated toys, phones, and computers instead.

MEGA Brands Inc., is a global organization based in North America, with a sales and distribution network that reaches over 100 countries. The company is profitable and growing rapidly and this is a good thing.The company mission is to nurture creativity in every child and every family. They are big in construction toys and company play sets are popular with preschool children and boys aged 5-12. The firm offer a broad assortment of craft and activity products mainly for girls of all ages. MEGA Brands games and puzzles entertain the whole family and the extensive offering of stationery, pens, pencils, markers and crayons addresses every need, whether for school, work or play.

Toy and doll maker MGA Entertainment, which is engaged in an epic legal battle with archrival Mattel over its marquee product -- the Bratz line of fashion dolls -- is banking on its new Moxie Girlz line of dolls for future sales. The company owns Little Tikes -- maker of the iconic Cozy Coupe -- and also makes proprietary and licensed baby dolls (Baby born and Baby Chou Chou) and the plush Rescue Pets collection. CEO Isaac Larian helped found a company called ABC Electronics in 1982, which changed its name to Micro Games of America in the late 1980s, then shortened it to MGA when it shifted from electronic games to dolls in the late 1990s.

Middleton Doll captured the beauty and innocence of childhood more than 30 years ago, and the company's commitment to quality continues today. Starting with the unique artistry of its founder, Lee Middleton, the company is recognized by doll enthusiasts as the industry leader of vinyl collectible baby dolls. Every year, Middleton Doll introduces more than 100 new dolls in various skin tones, eye colors, hair colors, and sizes. Designed to look like real babies, each doll by Middleton Doll is sculpted by an award-winning doll artist who incorporates incredible detail into every crease, fold, and curve. Dolls by Middleton Doll set the standard for excellence.Lee Middleton sculpted her first dolls to look like her own two children, and soon, relatives and friends asked Lee to sculpt dolls that looked like their children. Word spread quickly about Lee's talent and she soon found herself in charge of an unexpected "cottage industry." Supply and demand forced Lee to continuously find larger locations for production. In 1989, Lee opened a manufacturing facility in Belpre, Ohio. The facility produced more baby dolls a year than any other manufacturer in America, and the Mayor of Belpre declared the city to be "The Baby Doll Capital of the World."

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