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Tom's of Maine hopes that natural health will lead to corporate wealth. The company has made its living, and its reputation, by selling its flagship toothpaste brand (responsible for more than half of company sales), as well as mouthwash, dental floss, deodorant, soap, and shaving cream made from natural ingredients and distributed in environmentally-friendly packaging. The firm gives 10% of its pre-tax profits to charitable organizations and encourages its employees to use 5% of their paid time doing volunteer work. CEO Tom Chappell and his wife, VP Kate Chappell, founded Tom's of Maine in 1970. Seeking entry into the specialty toothpaste market, Colgate acquired the company for about $100 million in 2006.

Trans-India Products, which operates as ShiKai Products, is a family-owned leading developer and manufacturer of natural personal care products. ShiKai offers some 50 skin and hair care products, including Borage Dry Skin Therapy lotions and creams, oatmeal and aloe Moisturizing Bath and Shower Gels, Dermaceutical Formulation facial skin care products, and the Salon Naturals color-enhancing hair care line. ShiKai products are sold in natural food and beauty stores, such as Longs Drug Stores, Trader Joe's, and Whole Foods Market.

Tweezerman International has the tools for those who prefer to be highly maintained. The company has supplied celebrities and well-known makeup artists with its Slant Tweezers for a quarter of a century. Founded by government activist Dal LaMagna in 1980 with only the Splintertweeze, Tweezerman makes more than 100 types of personal care implements for men's and women's manicures, pedicures, eyes, and facials. Its products are sold through professional beauty suppliers, as well as cosmetic and department stores, drug store chains (CVS and Walgreen), and specialty retailers nationwide. Zwilling J. A. Henckels, the highly-renowned German-based maker of knives and scissors, bought the company in January 2005.

Twincraft was born from twins. Twincraft Soap, founded by twin brothers Bob and Dave Asch, makes bar soap for the private-label market. The company provides product development, manufacturing (in Vermont and Guatemala), and packaging services and produces more than 350 million soap bars annually. Twincraft's roster of clients includes specialty retailers such as Bath & Body Works, The Body Shop, and Victoria's Secret, as well as personal care industry behemoths including Johnson & Johnson and Unilever. Founded in 1971, Twincraft was sold to Langer, a medical and skin care products firm, for nearly $27 million in January 2007.

Unicharm Corporation company, which is expanding in Europe and the Middle East, was founded in 1961. Unicharm is out to charm your pants on. The company makes personal care products for the disposable diaper, feminine hygiene, and adult incontinence markets. Its pant-like diapers -- comprised of Moony Man and Mamy Poko brands, among others -- command nearly 50% of the domestic market. Unicharm's other product divisions include feminine, health, and pet care and household cleaning products, as well as food packaging. Unitec Corporation owns about 18% of the company, which does the majority of its business in Japan (responsible for about two-thirds of revenue) and Asia.

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