DemandTec, Inc.

DemandTec, Inc. provides consumer demand management (CDM) solutions to the retailers and consumer products (CP) companies. The company solutions for the retail and CP industries include DemandTec Lifecycle Price Optimization, which enables retailers to manage pricing for items in the stores, including regular items, promoted items, and markdown items; and DemandTec End-to-End Promotion Management, which supports retailers end-to-end promotion planning processes, such as suppliers, internal workflow, and downstream execution. Its solutions also comprise DemandTec Assortment & Space that enables retailers to create localized assortments by store, cluster, or section; and DemandTec Targeted Marketing, a collection of services for customer segmentation, store clustering, segment-targeted merchandising, and one-to-one marketing. In addition, the company solutions include DemandTec Trade Effectiveness, a consumer-centric sales and marketing solution to improve the way CP companies develop and sell-in promotion plans, price recommendations, new item introductions, and cost changes with their retail customers. Its software services enable retailers and CP companies to define merchandising and marketing strategies, and make pricing, promotion, and other merchandising and marketing recommendations. The company sells its CDM solutions by means of a software-as-a-service model through its direct sales organization, as well as through systems integration firms, strategy consultants, and syndicated data providers. It serves customers principally in North America, Europe, and Japan. DemandTec, Inc. has strategic relationships with ACNielsen, Inc., International Business Machines Corporation, and Accenture LLP. The company was incorporated in 1999 and is headquartered in San Carlos, California.