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Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 85th anniversary in 2010. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler and Chrysler 300. Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Chrysler's GEM (Global Electric Motor Cars) makes neighborhood electric vehicles (NEVs). Chrysler hopes its crisis remains in its rearview mirror. The company has engineered an automotive resurrection by choosing a back-to-basics alliance with Fiat; the collaboration gives Fiat a one-quarter stake in the US car company. Chrysler continues to manufacture its Chrysler brands, as well as Dodge, Jeep, and Ram vehicles; it will also produce smaller Chrysler-brand cars based on Fiat design and technology. Chrysler's trademarked MOPAR (MOtor PARts) division, with its 30% industry market share, carries almost 300,000 parts, options, and accessories for vehicle customization; it is expanding to incorporate Fiat parts.

Chrysler UK Ltd. company was formed in 2000 following the acquisition of Chrysler Corp. by Daimler-Benz (now Daimler) and renamed in 2007 when Cerberus Capital acquired the Chrysler brand. Cerberus and Daimler gave up their stake in Chrysler in 2009 as the carmaker underwent a Chapter 11 bankruptcy. Chrysler UK was not part of the reorganization. Folks will go a long way to drive an American car. Chrysler UK is the UK subsidiary of US-based Chrysler Group. The UK company sells and markets vehicles bearing the Chrysler, Dodge, and Jeep brand. Models offered through Chrysler UK include the 300C (a midsize sedan), and Grand Voyager (a luxury minivan). Chrysler UK also provides support services to dealers and customers.

Daihatsu Motor specializes in small, inexpensive passenger cars (including electric models) that it sells worldwide under such names as Cuore, Sirion, and Terios (a tiny SUV). The company sells more than 900,000 Daihatsu vehicles per year and nearly 400,000-plus Toyotas, which it assembles on a consignment basis, including 36,000 OEM cars per year for Toyota based on Daihatsu models. The company, which was formed in 1907, has four factories in Japan and exports to more than 140 countries. Daihatsu makes more than two-thirds of its sales in Japan. Toyota (the #1 automaker in the world) owns a controlling 51% stake in Daihatsu Motor.

Daimler's cars may stop on a dime, but they cost a little more than that. Daimler's passenger car business, Mercedes-Benz, includes luxury brands Mercedes and Maybach, as well as compact, hybrid, and electric models, including its smart and B-Class F-Cell brands. Its Daimler Trucks North America unit manufactures heavy-trucks in the US, and with its Fuso, Mercedes-Benz, and Sprinter brands, Daimler is the world's leading maker of commercial vehicles. The Atego BlueTecHybrid truck was launched in 2011. The Daimler AG company holds a 22% stake in aerospace and defense consortium EADS, and 60% in Formula One team Mercedes-Benz Grand Prix. Daimler sells its vehicles in 40 countries, but Europe represents 40% of its sales.

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