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Turtle Wax would have been one of those kitchen table success stories, except Ben and Marie Hirsch concocted their polish in the bathtub. In the 1950s they changed the name of their company from Plastone Polish to Super Hard Shell and later to Turtle Wax. Now led jointly by their daughter Sondra Healy and son Denis John Healy Jr., the family-owned firm makes more than 1,250 products, including car waxes, polishes, and cleaners and sells them in 90 countries. Other products include engine treatments, vinyl and leather protectants, and odor removers. Turtle Wax also supplies bulk chemicals to car washes and operates some 20 car washes in the Chicago and Kansas City areas.

Zep Inc. produces, markets, and services a range of cleaning and maintenance solutions for commercial, industrial, institutional, and consumer end-markets. Its product portfolio includes anti-bacterial and industrial hand care products, cleaners, degreasers, deodorizers, disinfectants, floor finishes, sanitizers, and pest and weed control products. The company markets its products under the brand names of Zep, Zep Commercial, Zep Professional, Enforcer, and Selig. It offers a line of products for institutional cleaning, sanitation and maintenance cleaning directly through industrial and institutional sales representatives under the Zep and Selig brands. Under the Zep Commercial and Enforcer brands, the company markets professional grade cleaning and maintenance products, as well as plumbing and weed and pest control products through convenient retail outlets. Under the Zep Professional brand, it offers a line of professional-strength cleaning and maintenance products to customers through industrial distributors. Zep Inc. sells its products to the transportation, food processing and service, manufacturing, government, hospitality, contractors, and small business owners primarily in the United States, Canada, and western Europe. The company is headquartered in Atlanta, Georgia.

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