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Founded in 1946 by Bill and Roberta Zimmer, the family-owned chain is run by CEO Alan Zimmer. Lovers wishing to express the sparkle in their relationships might consider consulting Reeds Jewelers. Operating about 90 jewelry stores mainly in malls in 18 states from Texas to Delaware, Reeds offers diamond rings and jewelry, gold jewelry and chains, gemstone rings, watches, and other baubles. Though most operate under the Reeds Jewelers name, in malls where Reeds has already staked a claim, stores are called Mills Jewelers; Reeds also sells products via its Web site and catalog. Diamonds (mostly up to one carat in weight) and gems account for almost 60% of the firm's sales.

Founded in 1891, Texas-based Samuels Jewelers was acquired by India's Gitanjali Gems Ltd., a jewelry maker and retailer, in late 2006. In addition to diamonds and gemstones, Samuels Jewelers knows something about millstones -- the bankruptcy kind (it has been thrice drawn into bankruptcy court since the early 1990s). Samuels sells fine jewelry items through about 85 jewelry stores in California, Texas, and about 15 other states; stores are primarily located in regional shopping malls, power centers, and strip centers. Samuels also operates some stand-alone stores and sells jewelry online at SamuelsJewelers.com. Its stores operate under the Samuels Diamonds and Samuels Jewelers banners.

Signature Brands International (SBI) is a fashion jewelry and watch wholesaler that sells to retail and duty-free stores, domestically and internationally. SBI's vast products portfolio includes Carlo Orsini (sterling silver and cubic zirconium), Colibri of London (men's accessories), Daring Diamonds (affordable diamond jewelry), Krementz (14k gold religious and inspirational jewelry), and Skagen Watches, among other items. Owner and President Carolyn Morgan founded SBI in 2001 after spending 18 years in the duty-free buying business.

Star Struck was founded in 1981. Jewelers can set their watches by Star Struck. Star Struck LLC distributes batteries, repair tools, testing machines, cleaning agents, and other supplies for jewelry and watchmaking. Besides its batteries for timepieces, Star Struck carries batteries for calculators, cameras, and hearing aids from major brands (Energizer, Rayovac) as well as its own private label. Star Struck LLC serves more than 17,000 customers, including jewelers, watch repairmen, electronics professionals, and hobbyists. Its products are sold via phone or online.

Tiffany & Co., through its subsidiaries, engages in the design, manufacture, and retail of fine jewelry. Its jewelry products include gemstone jewelry, gemstone band rings, diamond rings, wedding bands for brides and grooms, non-gemstone, gold or platinum jewelry, and sterling silver jewelry. The company also offers TIFFANY & CO. brand merchandise, including timepieces and clocks; sterling silver merchandise, including flatware, hollowware, trophies, key holders, picture frames, and desk accessories; crystal, glassware, china, and other tableware; custom engraved stationery; writing instruments; eyewear; leather goods; and fashion accessories. In addition, it provides fragrance products sold under the trademarks, including TIFFANY, PURE TIFFANY, and TIFFANY FOR MEN. The company serves its customers through retail sales, Internet and catalog sales, business to business sales, and wholesale distribution primarily in the Americas, the Asia-Pacific, and Europe. It also sells its products through TIFFANY & CO. stores, as well as through department store boutiques in Japan. As of January 31, 2010, Tiffany & Co. operated approximately 220 retail stores worldwide. Tiffany & Co. was founded in 1837 and is based in New York, New York.

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