King's of New Castle, Inc.

Founded in 1914 by Jacob Perelman, the firm was run by three generations of his family until 2007 when Dale Perelman, his grandson, stepped down. Brian Eckstein, the company's former CFO, was named president at that time. King's of New Castle (better known as King's Jewelry) doesn't sell the Crown Jewels but instead provides less renowned diamond, gemstone, and gold jewelry, as well as watches and giftware, from about 35 stores (down from about 50 in 2007) in Pennsylvania, Ohio,West Virginia, and Maryland. Like those of its larger rivals Zale and Kay Jewelers, the regional jewelry chain's stores are mostly mall-based. King's also sells jewelry online and by catalog and offers repair and appraisal services.