Irish Life & Permanent plc

Irish Life & Permanent plc

Irish Life & Permanent hopes the green, green grass of home will be a fertile spot for growth. Irish Life & Permanent plc has pulled in its expansionist horns in favor of an "Ireland first" strategy, all but confining its sales of insurance, investment management, mortgage loans, and other personal financial products and services to its home country, where it has about a million customers. The company's retail division (Irish Life) provides life insurance, other insurance, and investment products to individuals through its own sales force, independent agents, and the branches of Irish Life & Permanent plc company's banking subsidiary, permanent tsb. Through the bank, Irish Life & Permanent is one of Ireland's leading mortgage lenders.

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