FBL Financial Group, Inc., through its subsidiaries, sells individual life insurance and annuity products in the United States. The company provides whole life, term life, and universal life policies; annuity and investment products; supplementary contracts; traditional fixed rate and index annuities; and a line of personal and commercial property-casualty insurance products. It also offers variable universal life insurance and variable annuity contracts. The company markets its individual annuity products through independent agents and brokers; and variable products through alliances with other insurance companies. As of December 31, 2009, its Farm Bureau life distribution channel consisted of 2,020 exclusive agents and agency managers; and EquiTrust life independent distribution channel consisted of 20,195 independent agents. FBL Financial Group was founded in 1993 and is headquartered in West Des Moines, Iowa.