Great-West Life Assurance has a great big array of insurance, benefits, and investment products for individuals and businesses large and small in Canada and Europe. Through its operating subsidiaries Canada Life and London Life, Great-West Life Assurance company provides group and individual life insurance, supplemental health insurance, disability and critical illness insurance, and investment and retirement plans. Its European business is focused on the UK, Ireland, and Germany where it provides asset management, individual insurance, and reinsurance. Great-West Life Assurance is a subsidiary of Great-West Lifeco and part of the Power Financial group of companies.