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Founded in 1968, Carat is the flagship agency network of media services and market research conglomerate Aegis Group. Carat International (known as Carat Group) is the European leader in providing media planning and buying services, with more than 100 offices in about 80 countries. It helps companies plan and execute their advertising campaigns, choosing the right broadcast and print outlets so that the ads reach the intended audience. It also procures the necessary air time or print space for the ads. In addition, Carat offers services for branded entertainment, event planning, public relations, consumer research, and corporate sponsorships.

Carlson Marketing Worldwide, one of the largest marketing firms in the US, provides marketing services that revolve around building relationships with employees, partners, and consumers as part of their efforts to increase sales. Its marketing services include direct marketing, sales promotion, merchandising, public relations, training, database marketing, and event marketing. Also, its Peppers & Rogers division acts as a management consulting firm. Serving such clients as British Airways, BASF, and Union Pacific, it has offices worldwide across 15 countries.

Catalina Marketing Corporation company's network, installed at the cash registers of more than 24,000 supermarkets and drugstores throughout the US, prints out coupons and other marketing communications for consumers based on the products they have just purchased. A similar system, installed at more than 18,000 pharmacies, delivers health-related information to consumers based on the prescriptions they pick up. Outside the US, Catalina Marketing has installed its networks at about 8,000 retail locations in Europe and Japan.

CBS Outdoor International, a unit of US-based display advertising firm CBS Outdoor, is one of Europe's leading out-of-home advertising companies, operating display sites in half a dozen countries. It sells ad space on buses and in railroad stations, as well as roadside billboard displays. In the UK, CBS Outdoor International has overseen advertising space in the London Underground. Besides its European operations, the company maintains display sites in mainland China. The former Viacom Outdoor International became CBS Outdoor International in 2007 in connection with the rebranding of its parent company.

CBS Radio Altitude Group (formerly known as CBS RADIO Integrated Solutions for a short time in 2006 and Infinity Promotions Group before that), handles all the advertising for the 140 CBS Radio stations in the US. Clients such as Monster, Procter & Gamble, Visa, and Chrysler who buy air time with CBS Radio also have their ads appear on the stations' web sites, billboards, and television stations thanks to a platform launched in 2007 called CBS RIOT (Radio, Internet, Outdoor, Television). CBS is betting this 4-for-1 deal will help it lure potential clients from rivals such as Katz Media Group.

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