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Young & Rubicam Brands (Y&R). As the advertising and media services unit of UK-based WPP Group, Y&R has developed memorable commercial spots for many clients, including the well-known tag line of Dr Pepper. Y&R operates primarily through its flagship creative ad agency, Y&R Advertising, but it also offers consulting and marketing services through Wunderman, public relations through Burson-Marsteller and Cohn & Wolfe, and digital expertise through a partnership with VML. Its Landor unit is a brand-building shop, while The Bravo Group is a multicultural advertising agency. Y&R, which has about 500 offices in 80 countries, was acquired by WPP in 2000.

Founded in 1984 by former "Mr. Florida" Jordan Zimmerman, the agency operates through 20 offices in 10 states. Zimmerman is a unit of advertising conglomerate Omnicom Group. Marketing products and promoting brands is one and the same for Zimmerman Advertising. One of the largest retail ad firms in the southeastern US, Zimmerman offers creative development and branding services to a variety of clients, with particular expertise in the automotive retail sector. Its creative philosophy centers on the idea of "brandtailing," the merging of branding strategy and retailing to promote products and services while building brand identity. Its ZTRAC online product allows users to measure and track customer traffic.

The firm was founded in 1976 by Tere Zubizarreta. It maintains offices in regions with significant Latino populations, including California, Florida, Michigan, and Texas. Zubi Advertising Services has the cultural know-how to help clients target Hispanic consumers in the US. The privately held and minority-owned advertising agency develops broadcast, print, radio, and Web campaigns. It also offers account planning, creative development, interactive marketing, media planning and buying, production, and Web site design. Zubi has created spots for Ford's Fusion and Focus car models and launched a national print and Spanish-language TV initiative for AMR's American Airlines.

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