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Tomboy Tools company markets hand tools, power tools, and garden tools in the US, Canada, and the UK that are designed to appeal to women. Tomboy Tools uses a direct-sales approach, similar to Tupperware's and Avon's methods, with independent representatives hosting parties where women learn how to use the company's tools. They are designed to fit a woman's smaller hand and to be lightweight "but effective" (the company claims). Operated by an all-female staff, Tomboy Tools was founded in 2000 by executives Janet Rickstrew and Mary Tatum. It boasts a 13,000 sq. ft. distribution facility near Denver and publishes the Tomboy Tribune newsletter.

W.C. Bradley makes Thermos-brand grills,Lamplight Farms oil lamps, Tiki torches, and scented candles; and Lew's, Martin, Quantum, Van Staal, and Zebco fishing gear. The company's wares are sold to major retailers worldwide, including Sears, Roebuck, Home Depot, Kmart, and Wal-Mart, and through its own Web sites. It also runs a PGA Tour Stop shop in Florida. Founded in 1885 by William C. Bradley, the company is run by the family's fourth generation; chairman Steve Butler is the nephew of Bradley's grandson.

Werner Co. is one of the world's top producers of ladders. For the do-it-yourselfer, Werner makes extension, step, attic, and platform ladders made of wood, fiberglass, or aluminum. In addition to traditional ladders, Werner manufactures a full line of professional-grade platforms, planks, scaffolding, specialty ladders, stages, ladder jacks, and ladder accessories. Its brand portfolio includes Green Bull, Keller, and namesake Werner, among other licensed names. It is owned by a group of investment firms, including Black Diamond Capital Management, Milk Street Investors, and Schultze Asset Management.

Wright Tool makes the wrenches, screwdrivers, pliers, hammers, and other tools that professionals need to get building and repair jobs done. It also offers tool cabinets and a variety of master sets. In addition to hardware, the company markets men's and women's Wright Tool-branded apparel and accessories. Peddled under the Wright and Cougar brand names, the company's tools are sold through online retailers and representatives in the US, Canada, Mexico, and other countries; its 4,000-plus products are not distributed to the do-it-yourself mass market. Owned by the Wright family, Wright Tool was founded in 1927.

Zircon Corporation's brand names include MetalliScanner, Circuit Finder, LaserBall 360, and Leak Alert, among others. Zircon designs, manufactures, and markets more than two dozen high-tech hand tools that sense, scan, level, and measure. The company offers two product lines, one for do-it-yourselfers and one for building professionals. Most of its products, including some private-label tools for retailers, are made at its plant in Mexico. Zircon was founded in 1975.

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