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In the first year of business, Joseph used every spare moment to perfect his shortbread recipe, and it was time well spent. Soon, shooting parties from the local estates were making detours to Joseph's bakery.As his fame spread, and demand increased for his quality shortbread, Joseph took the first steps to expanding the business by moving to a larger shop in the Speyside village of Aberlour and investing in a horse and cart to deliver his baking further afield. With its crisply traditional red-and-black tartan packaging, Walkers Shortbread has taken Scottish shortbread from the Isles to the world. The family-run company manufactures packaged biscuits, cakes, fruitcakes, meringues, oatcakes, shortbreads, and mincemeat tarts, all sporting the Walkers brand. The company also produces cookies and biscuits under the Weight Watchers label in the UK, and organic oat biscuits for Prince Charles' Duchy of Cornwall label. Walkers' customers include food retailers and foodservice operators worldwide. They can also be ordered through the company's Web site.

After a few bites, cookie consumers are known to yell "Yohay!" instead of "Hooray!" That is, if they're eating Yohay Baking Company's products, they do. The company makes and markets packaged cookies, biscotti, wafer rolls, waffle wafers, fudge, cookie spoons, cookie straws, cookie "cigars" (for proud new daddies to pass out), and other bakery and pastry products. Its customers include foodservice operators, retail grocery stores, and individual consumers. Yohay Baking, which has been in business since 1948, is owned by president Michael Solomon.

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