Yamaha Motor Corporation, U.S.A.

Yamaha Motor Corporation, U.S.A. manufactures race boats, two and four stroke outboard motors, all-terrain vehicles, motorcycles, race kart engines, and snowmobiles. Consumer financing, as well as branded apparel and gift merchandise support Yamaha Motor Corp, USA's marketing efforts. Its lineup largely targets recreational and sports enthusiasts. These markets are courted through sponsored rallies and races. However a growing number of rescue and armed services, including police and firemen, EMTs, and US Border Patrol are using Yamaha's off-road side-by-side vehicle, the Rhino, to quickly cross tough terrains. A network of dealers sells the line.