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GfK. is one of the largest market research firms on the European continent, GfK (which stands for Growth from Knowledge) tracks consumers' tastes in and purchases of grocery and nonfood items, broadcast media, pharmaceuticals, and other merchandise and services worldwide. Known as the GfK Group, the company operates through 115 smaller firms organized across three primary divisions: Retail and Technology, Media, and Custom Research. Other businesses within those divisions include GfK NOP, Mediamark, and GfK Healthcare. In mid-2008 GfK expressed interest in acquiring UK-based market research firm TNS, but a deal could not be reached.

GfK Custom Research North America is a flagship division for GfK Group, one of the world's largest market research companies. GfK Custom Research North America offers statistical sampling and methodology services, marketing sciences, online strategy consulting, and other related research services. GfK Custom Research North America primarily targets the automotive; consumer; financial services; media and communications; and technology sectors. GfK Custom Research operates out of about 15 offices in the US and Canada; GfK Custom Research North America also taps into its parent company's vast global network of subsidiaries and office locations which expands its customer reach across 70 countries. Headquartered in New York, GfK Custom Research North America is part of the GfK Group, the world's fourth largest market research company.

GfK Healthcare provides market research and strategic consulting services to pharmaceutical, biotech, and medical diagnostics companies. GfK Healthcare, LP market research services include qualitative, quantitative, product positioning, project management, and market landscape research. Clients have included Pfizer, Novartis, and GlaxoSmithKline. GfK Healthcare, LP is a segment of German market research conglomerate GfK Group. GfK Healthcare, LP utilizes its parent company's resources in order to reach more than 115 offices across 90 countries. GfK Healthcare was formerly comprised of three separate companies (GfK Market Measures, GfK Strategic Marketing, and GfK V2) until early 2009, when GfK combined them under the GfK Healthcare banner.

GfK NOP is the UK flagship outpost for the GfK Group, one of the largest market research companies in the world. GfK NOP provides custom research services to customers in a number of different industries, including the automotive sector, financial services, retail, and technology. GfK NOP specializes in brand strategy and positioning, consumer trends, field marketing, mystery shopping, merchandising, promotion sampling, ethnography, and other related marketing services. GfK NOP works closely with its parent company's vast network of offices to expand its reach to more than 70 countries around the globe. GfK NOP was originally founded in 1957 under the name National Opinion Polls.

The Girls' Intelligence Agency (GIA) is a marketing firm that collects information about the buying habits of about 40,000 female 'tweens (girls ages 8-to-13) through its "Slumber-Party-In-A-Box" marketing tool. GIA recruits girls, secret-agent style, to host slumber parties where they open a box full of never-before-seen products, including movie and TV previews, branded T-shirts, and samples, aimed at the 'tween market. Girls Intelligence Agency, LLC collects girls' reactions from thousands of slumber parties and reports them to clients such as Disney, Mattel, and Johnson & Johnson. Girls Intelligence Agency, LLC also hosts shopping trips and other all-girl events.

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