Alvarez Lincoln Mercury Jaguar
As its name implies, Alvarez Lincoln Mercury Jaguar sells new Lincolns, Mercurys, and Jaguars at a dealership in Riverside, California. The dealership also sells many models of used cars. Its Web site lets visitors search inventory, price cars, arrange for a service appointment, order parts, and apply for financing. The company began when president Ramon Alvarez, the son of a family from Tijuana that founded Baja California's first airline, purchased floundering Riverside Lincoln-Mercury in 1996 and renamed it. Within months the dealership was at the top in sales for the region after tapping into the Hispanic market.