|Alvarez Lincoln Mercury Jaguar|
|As its name implies, Alvarez Lincoln Mercury Jaguar sells
new Lincolns, Mercurys, and Jaguars at a dealership in
Riverside, California. The dealership also sells many models
of used cars. Its Web site lets visitors search inventory,
price cars, arrange for a service appointment, order parts,
and apply for financing. The company began when president
Ramon Alvarez, the son of a family from Tijuana that founded
Baja California's first airline, purchased floundering
Riverside Lincoln-Mercury in 1996 and renamed it. Within
months the dealership was at the top in sales for the region
after tapping into the Hispanic market.|
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