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The ARF is the premiere advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Since 1996, the market research community has relied on Authentic Response for responsive and dependable solutions for their online sample, programming and hosting needs. Over 150 global market research companies rely on Authentic Response for the most comprehensive panels available, which include over four million high quality panelists, more than 400 targeted partnerships, and 10,000 new panelists added every day.

Clarabridge enables Fortune 1000 customers to transform text into valuable information to improve market research, customer care, product development, quality assurance and risk management. Clarabridge's award-winning software links the worlds of text mining, search and business intelligence (BI) to enable enterprises to more quickly and intuitively leverage all of their data ? internal and external, structured and unstructured ? to make better business decisions. Clarabridge's Content Mining Platform? is the first text mining solution to work seamlessly with standard BI applications, tools and techniques.

One distinctive organization with four strategic channels; custom market research, consumer insights for R&D, online, and data collection brings a pioneering dimension to consumer research. CRG is the source that executes unique decision making processes allowing you to effectively engage your consumers with your innovations. CRG is proud to introduce Emotion Tool TM by iMotions, which will revolutionize product research and creative development. Partner with CRG on your next research project and discover professionals with unparalleled dedication and insights.

A marketing research service provider, Decipher, Inc. specializes in online survey programming, data collection, and report product efficiencies. Decipher's reporting suite provides users with the ability to automate post field production. This innovative solution is an industry first, resulting in tremendous time and labor cost savings for market researchers while significantly increasing the accuracy and quality of research reporting.

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