INOX Leisure Limited is the diversification venture of the INOX Group into entertainment. INOX Leisure’s mission is to be the leader in the cinema exhibition industry, in every aspect right from the quality and choice of cinema to the varied services offered and eventually the highest market share. INOX has traversed its own path by bringing in a professional and service oriented approach to the cinema exhibition sector. With strong financial backing, impeccable track record and strong corporate ethos, INOX has established a strong presence in the cinema exhibition industry in a very short span. It must be noted that INOX was chosen post a nationwide tender to design, construct and operate the prestigious multiplex in Goa. Since the launch of the multiplex in 2004, INOX is the venue of the prestigious International Film Festival of India (IFFI) every year.Since its inception in 1999, INOX has been active in exploring acquisition and / or expansion opportunities on continuous basis with a view to consolidate its position in the multiplex industry. In 2007, Calcutta Cinema Private Ltd (CCPL), a multiplex cinema theatre Company based in West Bengal was merged with INOX. In May 2013, Fame India Limited, another multiplex cinema theatre Company having nationwide presence, was merged with the Company.