Gili is India’s first jewellery brand launched in 1994 to reflect the aspirations and outlook of the young new India. It was the first jewellery brand to be retailed through departmental stores. It is also the first jewellery brand of India who got Superbrands status It introduced the concept of MRP in the jewellery industry, and brought uniformity by offering identical quality, identical designs and identical pricing across the country. In 2008, Gili got a brand ambassador for the first time in its history – Bipasha Basu. This marked a new phase in the development of the brand, as it aimed to reach out to women of all age groups and increase its aspirational value.

There are thousands of online business directory in the world for manufacturers, OEMs, exporters, suppliers, wholesalers, retailers, service providers including India but one will find very few of them providing a genuine and transparent platform to buyers and sellers to conduct business and trade. Most of the web marketplace and yellow pages give importance and priority and work for the sellers as their revenue comes from them. Any business which pays them the highest amount would get the top listings on their web portal without taking into consideration the reputation, experience, reviews of customers, proper government registrations etc. Free business listings, which may be the better ones, will find no mention or would be pushed to the last pages. In this scenario, it is the buyers who may end up being cheated by purchasing products or availing services of inferior quality.

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