Produced by Allu Aravind under Geetha Arts banner it features Allu Arjun, Rakul Preet Singh and Catherine Tresa in the lead roles while Srikanth appears in a supporting role.

S. Thaman composes the film's music. Rishi Punjabi is the cinematographer.

The film is scheduled for a worldwide release on 22 April 2016.

Initially Samantha Ruth Prabhu was considered for the lead role. But due to some reasons, it did not happen. Later, Rakul Preet Singh was selected as the heroine marking her first collaboration with Allu Arjun.

Tamil actor Aadhi will be seen in a negative role.

It was rumoured that Priyamani and Anushka Shetty had been approached for a Special Song .Later Talented actress Anjali was selected for the Special song.

Regular shoot of the film started on 19 July 2015.

The teaser of the movie was released on 18 February 2016.

Allu Arjun wanted to release the film on 8 April 2016 coinciding his birthday week but later postponed the film's worldwide release date to 22 April 2016 in order to avoid clash with his uncle Pawan Kalyan's film Sardaar Gabbar Singh.

Sarrainodu Audio released on April 1st directly into the Market.