In a bid to increase sales of its premium smartphones, the country’s largest mobile handset company, Samsung, will focus on bringing in more variants of its established brands and models, such as Galaxy S6, S6 Edge, S6 Edge+ and Note 5 in 2016. Consumers may expect more India specific innovations from the Korean major in the sub-Rs 15,000 category too, in the coming months. The moves will help the company stay future ready, Manu Sharma, director, marketing, IT and mobile, Samsung India said.
Increasing pressure and entry of Chinese companies on a regular basis in the domestic market has taken a toll on the share of major players already. A fleet of premium smartphone (above Rs 30,000) launches during 2015 has increased competition in the segment as well.