Rothmans company owns 60% of Rothmans, Benson & Hedges
(RBH). RBH, Canada's #2 tobacco firm (Imperial Tobacco
Canada is #1), makes and distributes cigarettes and roll-
your-own tobaccos under top brands Craven "A" and Rothmans,
as well as Belvedere, Benson and Hedges, Dunhill (licensed),
Mark Ten, Number 7 (its best seller), and Viscount. RBH also
distributes cut tobacco, mini-cigars, and pipe tobacco
(Captain Black). Rothmans controls about a third of the
Canadian tobacco product market. Philip Morris International
(PMI) acquired Rothmans for about $2 billion in 2008.