American Girl Brands, LLC

American Girl Brands, LLC

Pleasant Rowland introduced American Girl dolls in 1986 as a historically-themed alternative to Barbie and the Cabbage Patch Kids. Since 1998 her firm has been owned by the maker of both rival dolls, #1 toy maker Mattel. American Girl (formerly Pleasant Company) makes the American Girls Collection of 18-inch, high-dollar dolls, including Addy (an escaped slave) and Rebecca Rubin (a young Jewish immigrant). It also publishes "American Girl" magazine and American Girl books (more than 127 million copies sold) and sells room decor, clothing, and accessories, including items that match the dolls.

Contact Details

Office Address

American Girl Brands, LLC
8400 Fairway Place
Middleton, WI, USA 53562
Phone: (608) 836-4848
Fax: (608) 836-1999

Executives

President; EVP Mattel

Ellen L. Brothers

VP Finance

Bill McAleer

Business Reviews for American Girl Brands, LLC

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