Affinnova, Inc. Company
Affinnova is the global leader in optimization technology for marketing and innovation. We pioneered the use of evolutionary algorithms for marketing content optimization. Affinnova IDDEASM service can evolve products, marketing messages, or designs based on collective consumer choice until only the fittest concepts survive
Affinnova consult with clients to establish a concept stimulus through which they can explore an extensive range of variation. Once developed by the clients, the variation content is presented to target consumers as holistic concepts in evolving choice sets using our patented optimization technology. Affinnova IDDEASM service delivers “Top Concepts” (product concepts, messaging, and design) every time, consistently outperforming any alternative approach
Contact Details
Office Address
Affinnova, Inc. Company
52 Second Ave.
2nd Fl. South
Waltham, MA, USA 02451
Phone: +1-781-464-4700
Fax: +1-781-464-4702
Executives
President and CEO
Waleed Al-Atraqchi
CFO
Jeff Moore
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