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Ideal Shopping Direct plc
Ideal Shopping Direct (ISD) operates a home shopping television network that reaches some 23 million homes throughout the UK. The company's three channels are: Create and Craft (health and beauty, craft products); Ideal World (general merchandise, including apparel, leisure, craft, home, health and beauty, and jewelry); and Ideal World 2, which runs repeats of selected shows from its sister channels. Paul Wright and Valerie Kaye founded the company in 1999 after a series of failed businesses, seeding the idea for television shopping with a mail-order business and later transferring to TV in 2000.
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Office AddressIdeal Home House, Newark Rd.,
Peterborough, CAMBS, PE15WG UK
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ExecutivesPaul C. Wright, Chairman
Michael Hancox, Chief Executive and Director
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