|Ideal Shopping Direct plc|
|Ideal Shopping Direct (ISD) operates a home shopping television network that reaches some 23 million homes throughout the UK. The company's three channels are: Create and Craft (health and beauty, craft products); Ideal World (general merchandise, including apparel, leisure, craft, home, health and beauty, and jewelry); and Ideal World 2, which runs repeats of selected shows from its sister channels. Paul Wright and Valerie Kaye founded the company in 1999 after a series of failed businesses, seeding the idea for television shopping with a mail-order business and later transferring to TV in 2000.|
|Office Address||Ideal Home House, Newark Rd., |
Peterborough, CAMBS, PE15WG UK
| Send Enquiry
|Executives||Paul C. Wright, Chairman|
|Michael Hancox, Chief Executive and Director|
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