Claire's Stores, Inc.

Founded by Rowland Schaefer and later run by his daughters, Bonnie and Marla Schaefer, Claire's Stores was sold to an affiliate of the New York-based private equity firm Apollo Management for about $3 billion in 2007. If the difference between men and boys is the price of their toys, for young women and girls, it may be the price of their accessories. For thrifty, fashion-conscious females ages 3 to 27, Claire's Stores is the queen of costume jewelry, handbags, and hair bows. The company operates nearly 3,000 boutiques, primarily in malls, under the Claire's and Icing banners. The chain is present in all 50 US states, Puerto Rico, the US Virgin Islands, and Canada, as well as about 10 European countries.