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The Marketing Workshop provides a variety of marketing research and survey services, including focus groups, telephone surveys, online surveys, and even online focus groups conducted in a chat room. Founded in 1972, the Marketing Workshop has provided marketing research and data collection services for clients in such industries as automotive, health care, hospitality, pharmaceuticals, and telecommunications. President and CEO Jim Nelems is the authors of Research to Riches: The Secret Rules of Successful Marketing.

The MITRE Corporation may not be able to cut perfect angles, but it can provide some fine systems engineering and information technology (IT) services. The not-for-profit organization develops, analyzes, and protects information systems for the US Department of Defense, the Internal Revenue Service, and the Federal Aviation Administration. MITRE's four Federally Funded Research and Development Centers (FFRDCs) provide such services as systems engineering, systems integration, and IT consulting. Founded in 1958 by former MIT researchers, MITRE also designs surveillance and reconnaissance systems and provides air traffic management services. The MITRE Corporation employs about 7,000 scientists, engineers, and support specialists.

The Myers Group provides market research and survey services primarily to clients in the health care industry. The Myers Group offers data collection services and custom surveys to help clients measure and improve customer satisfaction for managed care organizations, hospital systems and physician group practices, and pharmaceutical firms. The Myers Group has also expanded its expertise beyond the health care sector, serving clients such as federal and state agencies, business and industry coalitions, as well as other market research firms. The Myers Group was established in 1993.

The NPD Group helps its more than 1,700 clients fatten their coffers by giving them the skinny on consumer behavior. A global market research firm, the company tracks consumer buying behavior both online and in stores through panels consisting of more than 3 million consumers and electronic feeds from cash registers. The NPD Group, Inc. offers market insight across numerous industries including apparel, consumer electronics, foodservice, music, software, and video games. In addition, The NPD Group, Inc. DisplaySearch segment offers market research analysis specializing in the flat-panel display industry. Controlled by chairman and CEO Tod Johnson, NPD Group operates through about 25 offices in North America, Europe, and the Asia/Pacific.

The PreTesting Company provides research on advertising effectiveness to clients in a wide range of industries and across a plethora of media channels. The PreTesting Company, Inc. measures how consumers respond to ads in a real world environment (do they change channels?) and how they react to ads to which they are exposed. Not limited to television ads, the company helps measure effectiveness of advertising in print, packaging, radio, outdoor, and direct mail campaigns. PreTesting's research and insights can then be used as a solid basis for creating more effective advertising campaigns. The PreTesting Company, Inc. testing career began in 1983 when it was founded by CEO Lee Weinblatt and president Vivian Edelberg.

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