Mahindra and Mahindra launched its global lifestyle SUV Scorpio Getaway in India on June 21. Scorpio Getaway is slotted in the pick-up segment or the lifestyle SUV segment and Mahindra knows this segment is at nascent stage in India, it wants to be the leader in this niche segment. The Getaway is a new category creating offering from the Scorpio stable. The new lifestyle product is based on the Scorpio platform and sports a grand deck that can carry various equipment & gear as per your lifestyle needs. It exudes ruggedness and style and is an extension of the go-getting persona of young Indians who do not shy of flaunting their success & lifestyle. Scorpio Getaway was launched in South Africa a few months ago and mahindra has sold about 200 units of scorpio getaway. Mahindra recently introduced the scorpio getaway in Australia and it plans to launch it in the US in 2009.
The new Scorpio Getaway packs the DNA of the Scorpio into a lifestyle SUV. This vehicle complements the lifestyle of a growing breed of young adventurous Indians who work hard and play hard. They refuse to compromise on luxury and style, requiring a vehicle that can take them and their gear around in comfort as per their lifestyle needs. said Rajesh Jejurikar, executive vice presudent, sales and marketing, while launching the new vehicle.
Mahindra has launched a range of premium lifestyle accessories branded - Nothing else will do Mahindra claimed that it is the first Indian brand in the four-wheeler segment to enter this space. The merchandise range that Mahindra promises to create a style statement for its owners includes branded polo neck and round neck T-shirts, coffee tumblers, stylised key chains, caps, and miniature Scorpio model toy cars. Soon S Nothing else will do would introduce a whole gamut of accessories.
The Scorpio Getaway is available in 2WD and 4WD options and comes in 4 attractive colours. It pumps its power from its 2600cc common-rail diesel engine (CRDe). The Scorpio Getaway is priced at Rs 6.99 lakh for the two-wheel drive and Rs 7.99 lakh for the four-wheel drive at ex-showroom in Mumbai.
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