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Amul and Gujarat Cooperative Milk Marketing Federation Ltd.
The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade, the farmers of the district approached the great Indian patriot Sardar Vallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control. In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative in 1946. This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy. Amul grew from strength to strength thanks to the inspired leadership of Tribhuvandas Patel, the founder Chairman and the committed professionalism of Dr Verghese Kurien,who was entrusted the task of running the dairy from 1950.
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Contact Details
Head Office:Amul and Gujarat Cooperative Milk Marketing Federation Ltd.
Gujarat Cooperative Milk Marketing Federation, PO Box 10
Amul Dairy Road
Anand, GJ, 388001
Phone : +91-2692-258506, 258507, 258508, 258509
Fax : +91-2692-240208, 240185
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(1) Business Reviews for Amul and Gujarat Cooperative Milk Marketing Federation Ltd.
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  • Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.

  • Its daily milk procurement is approx 14.85 million lit per day from 18,536 village milk cooperative societies, 17 member unions covering 31 districts, and 3.37 million milk producer members.

  • Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative in 1946.

  • The Amul model has helped India to emerge as the largest milk producer in the world.

  • In 1965 the National Dairy Development Board was set up with the basic objective of replicating the Amul model.

  • Their milk is processed in 184 District Co-operative Unions and marketed by 22 State Marketing Federations, ensuring a better life for millions.

  • Amul grew from strength to strength to the inspired leadership of Tribhuvandas Patel, the founder Chairman and the committed professionalism of Dr Verghese Kurien,who was entrusted the task of running the dairy from 1950.

  • For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years.

  • More than 15 million milk producers pour their milk in 1,44,500 dairy cooperative societies across the country.

  • Amul takes immense pleasure in presenting 'The Amul Vidya Shree Award', India's first of its kind award that recognises and rewards Standard X toppers across India.

  • The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live.

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